Overall the process of the music video project worked out very well. All my group members were equally involved and active throughout the project. We selected the song Fire by Beth Ditto which falls in the genre of indie rock.
We researched other successful musicians and bands in the same genre for our case studies. We selected the artist Tame Impala and the band Arctic Monkeys to research their ways of marketing, performing, and ways of distribution for a sort of inspiration for our marketing plan.
After thinking of a marketing plan and researching effective ways to make sales, the music video thinking process began. We thought of an idea for a girl running away from an abusive situation to be a beacon of hope for the young audience, offer women empowerment to the female fans, and to be offered in a rebellious tone. The music video shoot went well with a good array of shots and ideas to make the video more interesting in addition to an interesting storyline.
The presentation went well with all of the group members speaking and being educated on what to say without having our eyes glued to the projected screen. Though the presentation was well, some key points that could have been added included using the logo more along with having a standout figure for our artist.
This project can help with the portfolio project since it can help me with brainstorming ideas and being able to tell a story making the audience want more. The idea of making an introduction to a movie is all about making the audience want more. This can be down through a good story and use of shots and mis-en-scene
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